Collection: Dead Leisure

Dead Leisure is an Australian BMX clothing and lifestyle brand created by rider Alex Liiv around 2019. Emerging from the Perth BMX scene, the brand uses riding, filming, graphics and the people around BMX as the foundation for its apparel and accessories rather than treating clothing as separate from the culture. Dead Leisure’s releases have included socks, beanies, stickers and other softgoods alongside rider video projects, giving the name a distinctly local and rider-created identity. It is a small BMX brand first, with the products acting as an extension of the scene it came from.