Collection: Primo

Primo BMX is a long-running freestyle component brand whose name has been attached to tyres, forks, cranks, pedals, hubs, wheels, sprockets, seats and other aftermarket hardgoods across multiple generations of BMX. The range has evolved with modern street and park riding while retaining established product families and service parts for older components. Primo’s identity is rooted in the aftermarket rather than complete bicycles: parts chosen when riders are building, replacing or upgrading a freestyle setup. That history gives the brand relevance across both current BMX builds and older bikes using Primo components that still need compatible replacement hardware.