Collection: Snafu

SNAFU was founded in 1998 by bicycle-industry veteran Harold “McGoo” McGruther and developed around parts, accessories and protective gear for BMX, BMX racing and mountain biking. The brand’s catalogue has covered forks, bars, cranks, pedals, brakes, stems, gyros and other hardgoods, reflecting the crossover between different forms of aggressive bicycle riding. SNAFU’s development has remained rider-oriented rather than tied to one narrow competition category, with practical components sitting alongside a distinct action-sports identity. Its long history gives the name a place across both freestyle BMX and the broader gravity-riding world.